💼 The Fa Sho Hustle: What Really Goes Into Running a Pop Culture Brand

by Joshua Palacios – Fa Sho Media, April 2025

Let’s be real — running a pop culture brand in 2025 ain't for the faint of heart. It’s long nights, early mornings, creative blocks, shipping chaos, and that rush of dopamine when your limited drop sells out in under an hour.

If you’ve ever thought,

“Man, I could start a brand like this…”
Let me show you what actually goes on behind the curtain at Fa Sho Media.

🎯 1. The Vision Is Everything

"Fa Sho" isn’t just slang for for sure — it’s a lifestyle.

We don’t just slap designs on tees. Everything we drop, from Funko Pops to fitted hats to collector pillows, is made to hit emotionally. Our goal?
To connect with people who feel nostalgic, proud, geeked out, or straight-up seen when they wear our stuff.

That vision drives every design, every drop, and every decision.

💡 2. Designing Ain’t Just Drawing

We sketch, test, scrap, rework, and rework again.

Our process looks like:

• Trend research (but we don't chase them — we remix them)

• Drafting multiple versions of each graphic

• Testing colors, placements, and formats for screen printing or embroidery

• Making sure it’s wearable, collectible, and still Fa Sho

Some designs hit. Some flop. But we never put out something that doesn’t match our brand energy.

📦 3. Inventory Is a Beast (That You Gotta Tame)

We run it tight:

• Inventory planning for con season

• Funko Pops? We move them through pop-ups, auctions, and eBay

• Apparel? We bundle it, upsell it, and clear it fast when needed

That means keeping stock low and exclusivity high — because nobody wants to rock what everyone else already has.

📲 4. The Marketing Grind Is 24/7

Here’s the hustle most don’t see:

• Shopify listings with real keywords

• Daily content on IG, FB, TikTok

• Setting up booths at conventions & capturing content while selling

• Email blasts, SMS promos, and watching click-through rates like a hawk

You’re not just building a store — you’re building a brand that people want to ride with.

👨👩👧👦 5. Family Is Built Into the Brand

I’m raising five kids while building this thing.
That means I’m:

• Teaching them how to fold shirts

• Showing them how sales work

• Setting up booths with them at events

• And one day? Making sure they own part of the legacy

Fa Sho Media is bigger than clothes and collectibles. It’s about ownership, creativity, and passing it down.

🧠 Final Thoughts: It’s Not Easy. But It’s Fa Sho Worth It.

There’s stress. Mistakes. Setbacks.
But there’s also freedom. Pride. Community.
And a culture that you helped shape.

So if you’re out there thinking of starting something — just know it’s a grind. But when the brand matches your soul?
It’s always worth it. Fa Sho.

💬 Want More Behind-the-Scenes?

Drop your questions in the comments or tag us @fashomedia. We’ll answer them in the next Behind Fa Sho post.